Search Engine Optimization (SEO) is the art of improving a website's visibility to search engines via non-paid/organic search results, while Search Engine Marketing (SEM) uses targeted, paid advertising with search engines and other websites.
Search Engine Optimization

Search Engine Optimization

Somewhere between a fine art and dark magic, SEO is an oft-misunderstood element of website marketing. The goal in SEO is to achieve a greater web presence. In practice, the reality is that you are competing for the top search engine placement against all of your industry competitors. Depending on your industry and the number and quality of your competitors, increasing your presence can become quite complicated and potentially expensive.

CyberBasement takes a very simple approach to SEO: We compare your website to its competition, review which search terms or keywords visitors are searching for, compare your site against known search engine algorithms, and look at external/off-page properties that can influence search engine ranking. Then we modify your site's content and code to increase its relevance from the perspective of popular search engines. We do not sell one-size-fits-all SEO programs, because they simply don't work. Each site is unique; therefore, the SEO program is customized for each specific site.

Search Engine Marketing

SEM incorporates targeted, paid listings with search engines and other websites. This form of marketing may include search engine listings, directory listings, links, etc. One advantage of SEM is that results are nearly instantaneous; while SEO programs typically require several months to achieve results.

CyberBasement SEM programs are specifically tailored for each website. We do not use all of the same optimization and marketing tactics for all websites. Our primary goal is to gain you the most sales conversions for the lowest cost. The complete cycle of ad placement, landing page design, and call-to-action is thoroughly examined to give you the most benefit.